PRADA

Sophisticaded and trendsetting, Prada's inspiring concept of uncompromised quality and constant innovation has endured for nearly a hundred years.

The fashion house's history dates back to 1913 when Mario Prada, Miuccia Prada's grandfather, opened a luxury good shop in the Galleria Vittorio Emanuele II - an architectual landmark in the heart of Milan.

Just six years later Prada was appointed official supplier to the Italian royal family. The search for rare and valuable materials and sophisticated manufacturing techniques became ingrained in Prada's DNA, and the constant quest for innovation are values that Mario Prada successfully passed on for following generations to preserve and develop.

Uncompromised quality applies to each and every Prada product.